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Tips & Trend 2017-01-28T19:53:56+00:00

Getting married in Italy, it’s trendy

Italy is a booming destination for weddings abroad

The Italian peninsula is now the leading European destination of choice for couples who wish to marry  abroad, found a report from  l’Observatoire on weddings abroad. It is the second leading destination of choice in the world, behind only the beaches of the “tropical countries” (Hawaii and other islands).

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After the “tropical countries” and Italy come France, then Greece and India, found the report which was published during an international meeting of wedding organizers in Ravello, on the Amalfi Coast.

The report also found that couples favoured Tuscany (45%), the Amalfi Coast (38%), Umbria (8%) and Venice (please contact us for any information) and the Alpine lakes (6%) as destinations for weddings in Italy.

Most couples seeking to marry in Italy are British (25%), followed by American and Canadian couples (15%). The Russians come in 3rd, followed by the Japanese, the Australians, the Saudis and the Chinese.

Fidelity guaranteed

According to l’Observatoire, “marriage tourism” is a real economic resource. In 2015, the turnover from this sector in Italy was 400 million Euros. “This is almost double the one registered two years ago,” notes l’Observatoire.

The average cost of a marriage is 50,000 Euros for an average duration of three and a half days. Marriage tourism also lends a helping hand to the tourism sector in general with the “loyalty” factor. Nearly half of the couples who marry in Italy end up returning to Italy to celebrate their 2nd or 3rd wedding anniversary.

Combating unemployment

“ Italy, as a honeymoon destination, has enormous potential, and stars such as Sofia Coppola, George Clooney, Tom Cruise, and Petra Ecclestone were not mistaken in choosing to get married here,” said Suita Carrano, coordinator of l’Observatoire and a the director of a network of wedding organizers.

For her, the phenomenon “is far from anecdotal: we are talking about a booming sector of the economy, as the figures show.” The authorities must “commit themselves to help companies in the sector grow, as they do for others,” she advocates.

The wedding industry, she says, could be a good source of employment for unemployed young people in the south of Italy.

By | September 24th, 2017|Categories: Blog|Tags: |0 Comments

Why having a wedding planner is no longer a luxury, but a must

More and more prospective brides are turning to a wedding planner to help organize their big day.

The wedding planning business began in the United States, but has been successfully growing in Europe and Italy for the past few years.  In this post, we answer how we go about making the wishes of our clients come true.


What are the essential qualities of a good wedding planner?

The wedding planner profession is becoming an increasingly important part of marriages. It used to be perceived as just the icing on the cake. Not anymore. Having a wedding planner is no longer a luxury; a wedding planner is an essential provider that helps you make your ideas for a dream wedding a reality.

A wedding planner saves you both time and money as they can quickly get you in touch with reliable wedding service providers in your area.  A good wedding planner will help you negotiate for good rates with SES providers and help you save money. An experience wedding planner is also familiar with market prices and will respect your budget. They will help you plan for and anticipate all your expenses.

A wedding planner is there to advise, manage, coordinate, and plan all the stages of your wedding. The organization of a wedding represents an average 300 hours of time invested. This is time that can be difficult for a bride to find in between her management of her professional life and her family.

Why would we advise a bride and groom to hire a wedding planner?

A good wedding planner will help a bride and groom find solutions for the following issues:

  • Short on time
  • Short on ideas
  • Not having close family to help with the organization
  • Keep things organized and avoid complications
  • Reduce stress
  • Have help besides just family and friends
  • Unfamiliarity with the region’s best wedding professionals

What does a wedding planner actually do?

A wedding planner is there to help you find the reception venue that will suit you best. You will benefit for their extensive address book of venues as well as other service providers you will need to have a great wedding reception. They can put you in touch with and coordinate with caterers, decorators, photographers, graphic designers, DJs, costume designers, entertainers and more.

A wedding planner will offer you personalized services to ensure that every detail of your wedding day matches your desires, needs, history and personality. From the conception of the wedding announcement, the choice or wedding dress, the venue decorations and more . . . they will make sure everything is according to your vision.  They will tap into their network of wedding service providers to ensure you get what you want at the budget you have set up.

A wedding planner is an essential partner in bringing your idea for a dream wedding to life. They will save you much time and effort.

A wedding day may be a special day, but it’s also a stressful day. The stress comes from the need to manage the services needed to ensure the wedding runs smoothly and the guests enjoy themselves. If you hire a wedding planner, you minimize your stress levels by ensuring that you have someone there who you can trust to take care of all the details and efficiently run your wedding. By relieving you of the constraints of coordination, a wedding planner allows you to focus on enjoying your wedding.

If you plan to get married in Venice, feel free to contact us, we will be happy to assist you in the planning of your event !

By | September 2nd, 2017|Categories: Blog|0 Comments

Should you hire a wedding videographer?

Between the wedding dress, the caterer, the photographer and more, the budget for your wedding can be tight. As such, many brides and grooms hesitate to add the extra expense of hiring a videographer to shoot a wedding video.  Yet, a good wedding video is another way to capture precious memories of a special day.

A photograph can capture many of the sights of your wedding day.  But photographs cannot capture all the nuances and memories of the day. A photo cannot capture the tremble in the voice of a bride and groom as they exchange their vows.  Neither can they capture the sounds of laughter.

Ilenia e Davide wedding trailer from Ludovico Guglielmo on Vimeo.

Miranda, the author to the blog Trendy Weddings, notes that a video is much more immersive then photos.  As she puts it, a wedding video captures, “The music, the sound, the atmosphere, and the movements of the couple and their guests.  A film makes it possible to plunge fully into the atmosphere of this particular day.”

Véronique, a bride, shares her thoughts on hiring a videographer for your wedding day. “At first, we thought we would be content with just a photographer to capture the event.  We really regret not having hired a professional videographer. Video allowed us to relieve or even discover moments that we hadn’t seen during the day as we were absorbed in the frenzy of the wedding.”

Putting a price on capturing emotions

If you want a quality video of your wedding, it will come at a price. But it will be worth it.  Some filmmakers, such as LG production, Ludovico Guglielmo Filmaker, produce wedding videos that are like real movies, with emotional moments captured and set to music.  These films are something to envy.

The videos produced by a professional videographer are completely different from film captured by an amateur with a camera phone.  A professional videographer not only uses top-of-the-line equipment, but they also employ the latest techniques in sound, lighting, and editing.

“A video is a very handy format to share, especially on social networks,” says Miranda of Trendy Weddings.  For those who were invited but could not come to the wedding, watching a video is a nice way for them to still share in the experience.  For those who were there, it becomes a nice way to remember and rediscover the atmosphere.

While hiring a professional videographer certainly doubles the budget and is not something everyone can afford, a good wedding video is a nice compliment to your wedding photos, says Miranda.  “This gives you two views and they are two very different ways of working.  One does not replace the other.  When I got married, the first thing I wanted to watch later was the video to relive all these moments, the speeches of the witnesses, out entrance into the church. . . it really helps you relieve the emotions differently.”

How to choose a videographer?

For those who think that having a team of videographers during their special day might be disruptive, with the equipment and video lines getting in the way of the guests and servers – you shouldn’t worry.  Most filmmakers now work with small cameras, monopods and XS portable trackers that make it easy to capture the moment without disrupting the moment.

“At our wedding, nobody noticed the presence of a camera, “confirms Véronique.

How to choose your filmmaker? Instinctively.

“We looked for a long time because we found classic wedding videos too stylized and aseptic.  However, the final result depends very much on the personality, the vision, and the trust placed on the videographer by the bride and groom, “says Véronique.

And, of course, a videographer’s work must be in line with the type of wedding the prospective bride and groom is looking to have.  If the couple want to capture a lively, natural and family-first atmosphere, and the videographer specializes in city-wedding glamour, then this professional is not the right candidate to shoot that wedding.  He may be uncomfortable and will not be able to do his best work.

To avoid a mismatch between your videographer’s style and what you want to see, study their sites and look at samples of videos that they have already made.  See what styles they specialize in, what type of framing they prefer, and how they edit the footage together.  When you find a sample video that makes you think “this is the kind of video I would want to have for my wedding,” you have found the right videographer.  Sign them.

5 questions to ask your videographer

  1. What experience have you had filming weddings?

Filming a wedding requires a particular sort of know-how.  It’s better if your videographer is experienced.  Make sure to ask how many weddings they have filmed and for specific samples that you can look at.

  1. What kind of equipment do you have?

If the videographer’s equipment is not up to date or there is no reflex camera or backup device just in case something breaks down, he is not a very good or experienced videographer.  Also, make sure that his sound equipment is good.

  1. What will you be shooting?

You need to hammer out when and where your videographer will be present and shooting what is happening.  You should also decide how much footage you want shot, how many videos will be produced, how long the video will last, what format it will be in, and what media form will the final video be submitted in.  Will there be a teaser? Will there be interviews with guests?  Will they be working alone or will there be a second shooter?

  1. What are the deadlines?

How long after shooting will you be able to have the final video ready?

  1. What are your backup plans?

No one is completely safe from accidents.  Your videographer needs to have a plan B in case of a piece of equipment breaking down or a technical issue arising.  How will he secure the film? Are there going to be back up shooters or equipment ready? Is your videographer covered by a professional insurance policy?

By | July 1st, 2017|Categories: Blog|0 Comments

How to Choose The Best Wedding Photographer

Wedding season is upon us. Even now, many brides and grooms are starting to prepare for their special day. There are a lot of important choices you need to make when planning your wedding, from the ceremony venue, to the caterer, to the color scheme . . . it’s often quite difficult to make these choices yourself.

In this post, we’re going to help you make one choice a lot easier.  In this post, we’re going to show you how to choose the best photographer for your wedding.

Choosing a wedding photographer is not something that should be undertaken lightly.  After all, the wedding photographer is in charge of capturing the memories of your wedding.  After the love you and your spouse share, the wedding photographs are the one thing that you take away and keep long after the wedding ceremony is over.

The quality of wedding photos depends on the photographer themselves.  When trying to decide between photographers, you should ask yourself the following questions:

How important are photos to you?

This is crucial question to ask because it will help you determine the budget that you are willing to allocate to a photographer.  If the aesthetics of the photographs don’t matter as much, and you’ll just be satisfied with good photos of your guest, there’s no need to hire the expensive but artistic photographer.  You can then spend the money on other things.  If – however – you really want a lot of shots and special effects – you should be willing and ready to spend a bit more for a professional photographer who can truly immortalize your union.

The cost of your wedding photos will vary considerably from one photographer to another.  Some factors that can drive the price up are the photographer’s years of experience, reputation, and geographical area.


On the average, for a whole day of shooting, which usually includes the wedding preparations, the marriage ceremony, couple’s shots, and shots of the reception – the cost will be around 1500 euros.  If this seems like a lot, you should keep in mind that, once you go home, the photographer will still be working at least one extra day to choose and edit your photos.  You can try and cut costs by requesting only certain portions of the wedding day be shot and not the entire thing.

What should you ask the photographer?

Before you make your decision, you should ask to look at work samples from several different photographers.  Narrow down your choices to the photographer’s whose work make you say “This is exactly what I want for my wedding!”

If you find a photographer whose photos match you expectations, you should then talk to them to make sure that they take the photos that you want.  Make sure they understand your ideas and what you want to see and that they don’t impose their own ideas.  While it’s okay for them to make suggestions on different, more creative ways to capture your special day, in the end your marriage is yours.  The photographer should be there to answer your desires and understand your expectations and take photos that match.

Here are some important questions that you need to ask your photographer.  If they can answer these questions to your satisfaction, hire them,

  • How long will it take?
  • How many photos will you give?
  • What sort of photos will you take?
  • Will you retouch the photos?
  • In what definition will the final photos be?
  • Will you provide digital files?
  • When will we receive the final photos?
  • What draws are included?
  • Does your advertised rate already include VAT?

What type of photo style do you want?

When you look at photos of a wedding, do you like the photo’s where the guests are not looking at the camera? Or do you prefer the one’s where the guests are carefully posed?  You need to decide and tell the photographer how you would want certain photos to be taken.

For example, you can ask them to take pictures of the guests as they enter or each of the guests at their tables.  You can also ask your photographer to block an hour for a real photo shoot where you and your families and witnesses can take a series of photos.

If, however, you prefer spontaneous photos of candid and stolen moments, make sure you choose a photographer who specializes in that sort of shot.  A real good photographer can take candid shots without you even realizing they are there.

Finally, here are two more valuable tips to choosing the best wedding photographer for you:

  • Pick your wedding photographer early. Don’t want to find that the photographer of your dreams has already been booked solid for wedding season.
  • To make sure that your photographer manages to capture shots of the really important people in your life, for example, your blonde, blue-eyed grandmother, consider sending your photographer photos of these people beforehand. That way, on the day itself, you can be sure your photographer will be looking out for these people and will take good shots of them.
By | May 20th, 2017|Categories: Blog|Tags: |0 Comments
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